Investing in your career and goals is challenging, but it pays off.
It is not uncommon for people to ask me what the process of starting a dermopigmentation business was like. This, which is the desire of so many people, is also a source of concern and sometimes anguish.
We desire to undertake; we believe, in fact, that doing so is an act of respect for our dreams. Often, the process of putting our ideas into the world also comes from an enormous desire to serve others.
I believe that work should be able to provide us with means to exist properly and supply our own demands, of course, but that's not all. Any craft only has meaning if it acts to improve the lives, well-being, and daily lives of others.
This certainty was what motivated me to go ahead, even with the fear of taking the risk and the uncertainties of any initiative.
Are the instability in earnings, the market oscillations, and the particularities of each niche a factor? No doubt about it. Should that be enough to stop us? Not at all.
As already mentioned, - and I reinforce it! -, when we embrace the cause, we do so with a purpose. And that reason, our leitmotiv, opens doors we never thought we would be able to open.
In the next few paragraphs, I will talk a little more about it, so that you feel more willing to invest in what moves you, and so that, by knowing some of the challenges that have been faced here, you can shield yourself from what is possible. Shall we?
MIGRATING TO MY GOAL
Before working with dermopigmentation, I mainly worked with facial and body post-operative aesthetics. Since I had been studying for a long time, my schedule was full.
Although this was wonderful, there was one problem: I was completely in love with dermopigmentation and would like to devote more time to this art. However, doing this with clients in three shifts was a challenge.
I decided to double my work hours. At one point, I worked almost eighteen hours straight.
I am not saying this is healthy or encouraging you to push the limits of your body, but one thing is certain: during your transition period, if you are migrating from one specialty to another, you will need to increase your working hours - and without losing quality!
When we are working with other people's self-esteem, we have no excuse: we must always deliver excellence, regardless of what is affecting us personally or physiologically.
Over time, the natural thing is that you can balance things out. It will not be possible, however, to continue doing “everything at once now” - you will have to choose what you will do and go with it to the end.
In my case, as you know, dermopigmentation occupied all the spaces of my agenda and, if I may be a little cheesy, all the spaces of my heart.
GAINING CUSTOMERS FOR MY NEW VERSION
If you have migrated to another area and have a lot of expertise in another segment, you will need to offer the same level of care and demand in your new roles. Your audience will ask for it - and believe me, your inner saboteur will be stronger than ever.
I went through numerous functions and locations when I worked almost exclusively with body aesthetics.
Without modesty, I studied and strove to be a high-performance professional. However, when dermopigmentation came into my life, I found myself again in the student spot.
This is not bad; one must always keep in mind that studying never hurts and that there are always possibilities for improvement. The problem is that if you expect to be able to serve with a new specialty, you will have to offer, again, the same quality of service as before.
When you are consolidated, one more surprise: things work differently when you are self-employed and work with a specialty that does not require frequent returns.
For example, massages or procedures with devices require the client to be in constant contact with you and the clinic.
She returns weekly, biweekly, or monthly, and, in many cases, has already scheduled the next session. For those who are self-employed, it is a dynamic that offers security.
THE PARTICULARITY OF THE NEW SEGMENT
Dermopigmentation does not work that way. Sometimes I see clients annually or after a year and a half, almost two. This means that I need a constant flow of new clients - and this requires me to make other efforts, such as creating marketing strategies, online content, among other things.
You might be thinking: Priscila, but is it worth it anyway? And I can say, without any hesitation, yes.
When I can offer people solutions to frequent pains, I know I have fulfilled my role. And every time I study and learn something new, I always keep in mind that it can change someone's life. Really.
Go ahead. I promise that there will be a time when you will realize that all the effort pays off when you allow yourself to live your potentialities and begin to affect the society of which you are also a part of.
Here is what they do not always tell you about entrepreneurship: it is a way to change the world.
Let me know what you think of this content.
Kind regards,
Priscila Iwama